About Us

Innova Co-founders Silvina Flores Cherri and Paul Lupson

Founded in 2015 and based in Brisbane, Australia.

In 2015 one of our co-founders, with many years of experience in managing guest reviews in the online hotel booking sector (Expedia & Budgetplaces), realised all businesses could benefit from having customer reviews on their own websites, not just hotels.

Paul Lupson & Silvina Flores created a review management platform to solve critical issues all business owners face: How can customers find my business? Why will customers trust my business? How can I build my brand? How can I manage my online reputation? What do my customers want? How can I communicate with customers? How can i let new customers know I have many happy customers?

V.1 of Innova allowed for displaying reviews the businesses collected directly from customers in a window on their websites.

Google and Facebook began displaying reviews of businesses. It’s apparent that a customer review eco-system is required to enable business owners to centralize and manage reviews from multiple sources in a single system.

Fast forward to 2019 and the Innova review management platform is fully integrated into Google & Facebook. Reviews from further sources are being added, so business owners can display all their review